By Alexandra Quilici
Urban Decay has made one of their biggest launches in their company history. Just launched on the shelves, the makeup brand has wiped their entire lipstick line and replaced with 100 new hues.
Seventy-four (to be precise) of them are brand new shades! And the rest are your old favourites (even some old limited edition and previously discontinued colours) but this time round; gloriously revamped.
Not only do the lipsticks come in amazing colours, but the new formula uses a butter blend to condition lips, contains antioxidants vitamins C and E, and is finished off with a moisturised and softened look thanks to the use of aloe vera, avocado, babassu, and jojoba oils. The company released a statement that the “pigment load is insane” with just one swipe providing an “unbelievable laydown of colour.”
Have no fear, to compliment the 100 new shades Urban Decay have paired the lippies with 50 new lip pencils to complete your look.
We previously talked about how excited we were that Ruby Rose is the new face of Urban Decay, and her first official photo release wearing one of the striking new shades only confirms that she embodies “The Most Addictive Vice.”
Ruby Rose featured more fun stills of her sporting various shades on her Instagram:
The entire range is available online and in all areas where Urban Decay is sold. Which ones will you choose?!
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