by Brooke Varney
When one thinks of Amazon, there’s a good chance that the last thing that comes to mind is high fashion. That may soon change, however, because London designer Osman Yousefzada is collaborating with the website to create a limited-edition capsule collection that will debut in November on Amazon’s European websites.
The AW 2014 collection, focusing on an “architectural aesthetic” with strong, clean lines will include a Little Black Dress, a unisex tuxedo jacket, a unisex Christmas knit, and a statement necklace, all under £150. Neither brands are strangers to collaboration, as Osman has previously created a capsule collection for Selfridges, while Amazon has previously teamed up with Meadham Kirchhoff. “It’s a fun take on my main line, and it’s inspired by Christmas in Gstaad (Switzerland),” the designer explained. He also remarks, “I rarely do collaborations, and I don’t really want to be doing a diffusion line. But I did want to partner with Amazon, and it’s a way of making my clothing more accessible.” And what could be better than that?