It has been almost a year since H&M announced news of their new, slightly less fast-fashion brand & Other Stories and finally, we have news of when – and where – the brand will be opening shop.
To mark the very first collection, & Other Stories, will open in Europe’s hottest and most fashionable capital cities this Spring with shops planned for London (phew), Barcelona, Berlin, Copenhagen, Milan, Paris and Stockholm.
You can expect a collection of women’s clothes, shoes, bags and accessories that sit along the lines of H&M‘s Trends collection and COS‘ ever-so-androgynous tailoring with an ‘aim to design lasting wardrobe treasures within a wide price range’ according to H&M.
The collections will be “diverse, ranging from masculine tailoring to feminine chic”.
And if you’re not based in London, never fear, as there will be an online store Stories.com, where you can shop from anywhere in the UK, as well as Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Spain and Sweden.