By Hannah Powling
Cult US Beauty brand IT Cosmetics, which was developed alongside leading plastic surgeons and dermatologists, launched in the UK at QVC last month. We got the pleasure of discovering the brand for ourselves and trying out their innovative range, inevitably resulting in several new favourites…
IT Cosmetics are specially developed to cater for those with skin problems such as acne, rosacea and pigmentation, using powerful, yet gentle ingredients. In that case, the innovative range is suitable for even the most sensitive of skins, and anyone that just wants to use something with great results without being harsh. What’s not to like?
Coming into our spotlight again with two brand new launches, IT Cosmetics have introduced even more brilliant makeup products to their line. Get the bank cards at the ready; you’re going to want to add these to your makeup bags.
First up is the Bye Bye Redness, (£25) which is a neutralising and correcting cream that allows you to wave goodbye to any stubborn redness. Forget trying to faff about with yellow or green colour correctors, this all-in-one concealer completely eradicates and cancels out warm tones to give a perfectly neutral colour. This is so ideal for anyone that wishes to camoflage discolourations from rosacea, broken capillaries, blemishes, sun damage, scars, age spots and even that annoying red nose you may be getting from hayfever!
It s semi matte in texture, blends out flawlessly, allowing you to build up coverage for a fuller finish or wear it sheer. It is rich in anti-ageing ingredients so you know you’re doing your skin a little favour while wearing it too. Perfect.
Up second is the Vitality Brightening Anti-Ageing Face Disk, (£28) which is the answer to your contouring needs. Keeping up to date on trends for this season, IT have supplied us with completely natural tones to shape our faces with. The disk contains a matte bronzer, a brightening rosy-tone blush and radiance illuminator. You can be sure these products will stay put in the warmer weather, featuring waterproof properties as well as anti-ageing ingredients including Vitamins, Acai and Green Tea.
There’s a bit of craze surrounding all in one powder highlight/contouring palettes, just because it is so practical especially around peak travelling season; plus there’s nothing better than having all your main products under one handy lid. I think the fact that it is rounded too makes it so much more satisfying…
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