There’s another fashion guru on the loose – in the beauty realm that is. For the first time Azzedine Alaïa is getting in on the business of beauty. Although he has been making celebs like Victoria Beckham and First Lady Michelle Obama look their best for over 30 years it’s been announced he’s releasing a makeup line and fragrance collaboration with Beauté Prestige International.
This seems to be a trend with the brand’s recent cooperation with Issey Miyake, Narciso Rodriguez, Elie Saab and Jean Paul Gaultier. Now you know this is going to be good. And you could be smelling good soon, too.
Alaïa believes, “Beauté Prestige International corresponds perfectly to the spirit of the Alaïa house. I am delighted to work with them in launching this new project. I have total confidence in Beauté Prestige International to accompany me in creating a perfume that interprets my work and my world.”