If you look beyond the tacky and tenuously Olympics-linked memorabilia there are some real gems to be bought, celebrating our great nation and this landmark year.
Although the macaroons will doubtlessly last longer than a couple of days, or hours if you’re anything like us, these truly beautiful, illustrated presentation boxes from Pierre Hermé are worth the purchase alone. Designed by ELLE magazine illustrator Soledad Bravi, the boxes feature cute cartoon versions of London’s globally-recognised landmarks including the quintessential red double decker bus, Tower Bridge and the Tate Modern.
The London Landmarks boxes are limited edition, so get yours quick, but eat them slow!
The 16 piece giftbox set is available both online at www.pierreherme.com and at the boutique on Lowndes Street priced £33