By Jacqueline Decker
Propercorn have set out to spark our senses in Soho from 17th-18th June. The popcorn company has partnered with Bompas & Parr to launch an “Institute of Flavour.”
Guests will begin their Propercorn experience in the flavour library, where they will be able to sort through a range of different spices. The adventure continues into the kitchen where consumers will be allowed to sprinkle their signature seasoning onto the natural popcorn.
Before completing their sensory journey guests signature seasoning will be pinned to the wall of pop and entered into Propercorn’s month long “crowdseasoning” competition. Flavours for the competition can also be entered online.
With over 125,000 flavour combinations to be created the possibilities are endless. So what will you choose, sweet or savoury? Get creative – as one lucky tastemaker will see their flavour on the shelves in stores across the UK, plus they will also be awarded a lifetime’s supply of Propercorn! Yes please!
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Noho Studios
46-54 Great Titchfield St, W1W 7QA London
Tickets are free and to get hold of them or create a flavour visit www.instituteofflavour.com or visit Propercorn on Twitter @PROPERCORN
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