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Beauty And The Dirt

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REVIEW: Olaplex at John Frieda

December 23, 2015

By Chrissy Iley

My hair is fine and limp. It is coloured, bleached, I was starting to think that it did not even look like hair. If I put conditioner on it, it looks like a wet rug stuck to my face and has even less life. It is softer but weighed down.

Heat and colour without conditioner? When I arrived at the John Frieda salon today I looked like I was wearing a haystack. My hair did not look like hair, it looked like over processed fibres; it looked part Rasta, part poodle, part carpet.

Screen Shot 2015-10-23 at 15.03.34
Olaplex Haircare

My colourist William persuaded me that Olaplex conditions from within. He said that it does not give you dankness and limpness, it gives you virgin hair, or at least hair that has not been tortured by heat, colour or sun.

I had read about how it gives you back the hair you had in your 20’s. This was not attractive to me because the hair of my 20’s was still limp. But it does give you new hair. It gets mixed into your colour and then something else happens for 5 minutes at the end so it does not take much time to turn back time.

Apparently Gwyneth Paltrow and Jennifer Lopez are fans. I cannot say my hair has ever been in their league but now maybe it is. John Frieda is the only salon in London to be using it and it costs £50. William said It repairs from within, repairs the bonds and everything that has been broken during the process of colouring. And the result is magical new hair. Frizzy rug hair gone.

I knew things were looking up when Mark Smith brushed my hair and he did not have a brush coated in blonde broken off hair. Each individual hair was stronger and the result was a thicker looking and swishier. A hair that looked like human hair, not a rug or a dog. Hair that moved of its own accord. Hair that swished and even shined. Miracle.

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