By Hannah Powling
It feels like we’re still getting over the excitement of the UD x Gwen collaboration, but now Urban Decay have hit us with some hot news, that I am personally a teeny bit ecstatic about..
What better person to represent the beauty brand with an edge… than the newly announced face of the brand; Ruby Rose.

Is this the coolest collaboration yet? We think so. The pair couldnt be more suited for their alternative beauty, individuality and self expression.
“Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves.” – Ruby Rose
With Ruby’s badass look, ‘fuck it‘ attitude and playful spirit, she is the perfect woman for the brand. She totally nails what it means to be feminine, fun, and dangerous, all at once.
She has officially joined the brand as Urban Decay’s ‘Most Addictive New Vice’.

Oh, this collection can’t come soon enough. Stay tuned for updates!
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Want to know some facts about Ruby Rose?
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