By Jacqueline Decker
Women are not only using their social media accounts to promote their favorite athletic wear lines but also to show off their dramatic and rather inspiring weight loss transformations. We take a look at a those inspiring individuals who are some of many to become overnight fitness sensations and have attracted thousands of followers with their motivational posts…
People from all over the world have taken part in this new fitness trend have have come together to share their own stories. A large amount of fitness accounts have been encouraged by fitness sensation Kayla Itsines who is commonly known for her Bikini Body Guide (BBG).
The BBG workout plan comes with a weekly workout plan and specific exercises that encourages all body types to join in the movement. Before actually starting the workout consumers are instructed to create a Instagram account to help keep track of their fitness journey.
With the use of popular hashtags like #KaylasArmy and #thekaylamovement it has become an easy way for Instagram users to find one another and connect over the social media platform.
Those who are taking part in BBG are inspired to connect and encourage one another who are at all stages of the intense 28-week program.
Kayla Itsines uses her Instagram page to showcase her consumer’s success. She is constantly posting photos that range from small to large successes among her clients.
The BBG Community creates events to promote people to get involved and gives those involved an opportunity to get to know one another. Seeing real progress from real people is what makes this program stand out from other fitness pages.
BBG has taken the Instagram network by storm and will continue to generate more impressions as transformations continue.
Similar to hashtags used by active wear companies including #FANFRIDAY and #thesweatlife, hashtags that have rose from BBG have created talk among women. Discussion continues about the workouts as women find themselves strong, fit and healthy because of this social change.