By Hannah Fox
The second show of the Tommy x Gigi Women’s Clothing collaboration is taking place today, Wednesday 8 February, in Venice Beach, California. The group effort between designer Tommy Hilfiger and supermodel Gigi Hadid first went public last Fall at New York Fashion Week. We weren’t the only ones who were obsessed with the collab’s premier, given that traffic to Tommy.com increased 900 percent in the first 48 hours and the NYFW runway show created over 2 billion social impressions. Like we expect anything less this time around!
“The Spring ’17 collections were designed with a clear West Coast spirit, and Gigi and I have loved fusing elements of her California lifestyle and a music festival atmosphere into the second TommyXGigi collection,” writes Hilfiger on his website. This will be Hilfiger’s first ever show outside of New York City. Our prediction: this will be the biggest show of the season.
Venice Beach will be almost unrecognizable as “Tommyland” takes over, creating a music festival-inspired event that features so much more than a runway show, including amusement rides, local food trucks, acrobats, and even two surprise music performances. I’m going on a whim here, but I think this has Hadid’s pal Taylor Swift’s name written all over it…
Last night the supermodels starring in the show, including Hadid, were spotted on the show’s makeup artist Pat McGrath’s instagram, as they boarded “Tommy Air,” a decked out airplane, much like the one Victoria’s Secret models arrive in. Um…is there an extra seat or two for us?!
Because we know you’re as curious as we are, all looks in the show will be available worldwide on Tommy.com the day after the show, as well as in 250 Tommy Hilfiger stores worldwide. Here’s hoping Tommy Air is headed to London soon!
