For the Spring Summer 2013 shows last September, high-street fashion powerhouse Topshop created the most viewed online fashion ever. This year, the brand has partnered with Google, to re-imagine ‘The Future of The Fashion Show‘, set at the newly opened The Tanks at Tate Modern.
The concept behind the partnership is to allow audiences the world over an insider insight into every aspect of the bi-annual fashion show. Using Google’s various platforms you can see the fashion world as though you were Cara Delevingne walking the catwalk, Natalie Massenet eyeing up the latest pieces, Val Garland creating the make up looks backstage, a designer fitting a look, or even a starry-celebrity sitting front row. And once again, as a viewer and shopper, you’ll be able to buy everything – from the latest pieces, eyeshadows and show music, at the click of a button.
Model Cam will use Hawkeye technology (the very same used during Wimbledon to monitor finite details), Be The Buyer App is custom built to bring you buying advice from Selfridges, Topshop and Brown’s buying directors meanwhile, Topshop TV will be live on YouTube fronted by influential bloggers such as Tanya Burr and Melanie Rickey. Get involved using Shoot The Show motion capture which will allow you to instantly share your favourite beauty and fashion looks via social media platforms such as Twitter and Instagram.
And as if you needed any more excuse to get involved, Topshop is challenging fans to review the Topshop Aw13 collection in just 140 characters @Topshop twitter on the day that it is showcased, with the best tweet winning VIP tickets to the next show.
WATCH LIVE ON TOPSHOP.COM, GOOGLE AND MEDIA PARTNERS GLOBALLY ON SUNDAY 17TH SEPTEMBER 3PM