By Hannah Powling
This is exciting news; Urban Decay are doing their first ever celebrity designer collaboration…with Gwen Stefani.
Urban Decay is all about beauty, with an edge. They have created high performance cosmetics for makeup junkies for almost 20 years, and are renowned for their edgy yet feminine makeup; and they couldn’t have picked a better partner.
Rocker Gwen Swefani has always had a passion for beauty; from her alternative image fronting No Doubt in the 1990s to her bold classic style, she’s never afraid to make a statement and this collaboration continues to prove just that. Gwen has worked very closely with Urban Decay, guiding and carefully crafting every last detail from the packaging to the formulation to the shades.
Stefani and Wende Zomnir (Chief Creative Officer and Founding Partner of UD) met back in the early days of No Doubt and Urban Decay. Over the years the continued to admire each other’s work as their respective careers took off. Just as Stefani shook up traditional notions of a woman’s role in the music industry, Urban Decay challenged the restrained, prestige beauty market and shifted the makeup industry’s approach to colour.
“When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my War paint… I’m obsessed with everything we’ve done and I can’t wait to share it.” – Gwen Stefani
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The collection launches in November, just in time for your Christmas lists!
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