Condé Nast titles are going to make you pay to read them, becasue they feel they offer value so you should cough up. Will you pay to continue reading this glossy, good looking content?
Vogue, GQ, Bon Appétit and any of Condé Nast’s other publications will place all its US-based titles behind paywalls by the end of this year.
Three Condé Nast titles—the New Yorker, Vanity Fair and Wired—are already behind metered paywalls, and readers have to subscribe to access more than 4 articles in a month.
But the paywalls won’t be a “one-size fits all model,” as outgoing chief Sauerberg stated, “every brand is distinct, and every brand’s paywall will be its own distinct product.” says Condé Nast CEO Bob Sauerberg