by Annie Vischer
Rumours are running rife that Brit style icon Victoria Beckham has signed contracts to open up her first flagship store on the fashion famed Dover Street in London, during the early part of next year. The 39 year old uber-celebrity has been speculating about the store’s location since April, leaving us all in the dark as to whether she would choose the US or England as her brand’s first port of call.
As of yet, her collection of clothing and accessories has only been available to by on a privileged selection of online, and department stores. Well soon we’ll be able swan in and around her eloquent designs, in a boutique that will be situated in the heart of Mayfair.
Dover Street plays host to brands of the fashion elite including Acne, Alexander McQueen and the celebrated Dover Street Market, as well as high end art galleries. It is not difficult to imagine the Victoria Beckham sign gracing the same street. With The Ritz and The Wolsey hotels a matter of steps down the road as well, it is likely that the number of enthusiastic shoppers stepping in and out of the long-awaited fashion boutique will remain at a constant high after its initial opening.
We can’t wait for Mrs Beckham to put her elegant fashion stamp on the London shopping scene. Preparations fore the store are sure to be taking place soon. We wonder whether we’d glimpse David Beckham in builder gear holding a spirit level if we took a peek through the window…. . Then again maybe not. In fact, I think we’re actually more excited about seeing the Victoria Beckham designs that will be displayed in all their glory in the finished space. And that’s saying a lot!