This week’s LFW FROW spot of Lana Del Rey at Mulberry was just a teaser for what we’re about to show you, as we finally track down the campaign video for Lana Del Rey for H&M.
Not only is the global singer-songwriter the face of this autumn’s H&M campaign, she’s also the voice, natch!
The campaign, which will roll out next month both in print and across H&M stores, sees Lana looking her sultry self wearing some of the best the chain has to offer for the new season. Never straying from her signature style, the star wraps up in a pink angora blend sweater, watercolour printed leggings, fluffy swansdown pastel skirt and grungy tweed biker jacket.
To accompany the ad campaign is a full-length music video starring the songstress as she serenades a rather handsome man with the song, Blue Velvet.
And as if that wasn’t enough Del Rey for you, H&M have kindly offered up behind-the-scenes footage from the music video.