The COVID-19 pandemic has affected almost all industries, and one of the most affected is the beauty industry. While some sales have drastically declined during this time, there are also some beauty trends that have been booming. Here are a few of them:
1. Skin Care Regimens
Many people have resorted to skin care over makeup. Since they won’t be able to go out and wear as much makeup as they’d like to, there is a renewed interest over prioritizing their skin’s health. Instead of buying the latest makeup, they are spending their money on skin procedures like Tixel, a nonsurgical procedure that rejuvenates the skin.
An increasing number of people are liking the idea that they can attend their meetings in the comfort of their home without having to worry about anyone judging their look.
2. Blue Light Protection
Seeing as many people are still confined to their homes, there is an increased use of technology, along with a heightened concern over the effect of blue light on the skin. Rather than limiting the use of gadgets, most consumers prefer buying blue light protection products, including certain antioxidant serums.
3. Eye Products
Since most people are now wearing masks, they are spending on products that highlight the eyes. This is why there’s an increase in eye gels, eye serums, and even fake eyelashes. It is also noticeable that some people would spend time, money, and effort on applying eye makeup. A study showed that spending for total makeup increased by only 4% with higher increases for eye makeup, eyebrow makeup, eye liner, mascara, and false eyelashes. Below is the sales increase for the following:
- Eye Makeup: + 6%
- Eyebrow Makeup: +8%
- Eye liner + 7%
- Mascara +8%
- False Eyelashes +14%
Noticeably, searches regarding brows and brow products were among the top searched items in Google.
4. Fragrances
Consumers are preferring to use fragrances that they currently have rather than buy new ones that will expire due to lack of use. Those who want to smell good have invested in buying bath, body, and grooming fragrances. While they won’t buy perfume, the demand for candles and perfumed soaps is on the rise.
5. Grocery Store Essentials
The grocery store has become the go-to place for beauty products, since many are only leaving their homes to make essential purchases. Boutiques like Sephora are attracting fewer buyers, whether it’s due to slower order fulfillment or the malls in which they’re located being periodically shut down. Those who need to buy beauty products are now making their purchases from grocery store or pharmacy shelves because of the availability, convenience, and cost.
6. Body Masking
Gone are the days when people would only take care of their faces. Now, more consumers are more indulgent. They are now appreciating the fact that they can use masks for different parts of their body. Before, body masking was considered to be time consuming. Since people have the luxury of time, they are now into body masking. On top of face masks, there has been increased interest for foot masks, hand masks butt masks, and boob masks.
7. Hair Styles
Due to the inability to go out, many people are experimenting with their hair styles. Those who haven’t sported short hairstyles are now braver in cutting their locks, while others are looking into hair dye options.
These beauty trends will likely remain in 2021 until we are able to properly combat the pandemic. Depending on your lifestyle, it’s up to you if you’d like to follow these trends.