That a beauty product manages to reach cult status whilst the industry is continuously introducing new, innovative and hi-science competitors is, in itself, something of a feat. That it continues to do so with a premium luxury product, after 10 years, whilst still garnering industry awards (21 to date) is something else entirely.
Which is why, we wish Elemis’ Pro-Collagen Marine Cream a hearty Happy 10th Birthday.

As part of a rare breed of anti-ager, the Marine Cream with its featherlight fast-absorbing gel-cream consistency is as hydrating and effective on combination skin as it is on dry. The trio of seaweed extracts combined with Gingko Biloba Liosomes boost the skin’s micro-circulation, protect against free-radicals, reduce the depth of wrinkles and increase skin hydration – all whilst keeping the face comforted. And then there’s the scent. As iconic as the anti-ageing formula itself, created by extracts of rose absolute and mimosa (amongst others – but they remain scent secrets!).
With one Pro-Collagen Marine Cream being sold somewhere around the world, every minute it’s likely that you are already the proud, and fresh-faced, owner of the beauty booster. If not, the anniversary edition will make the perfect first foray. With it’s new marine-blue packaging, embossed silver lid and super-sized 100 ml pot.
Elemis Pro-Collagen Marine Cream Limited Edition 10th Anniversary 100ml, £99. Timetospa.co.uk and selected John Lewis, Debenhams and Harvey Nichols stores.