by Annie Vischer
Nike turned our heads good ‘n proper when they introduced their Nike ID way of customising your own trainers. Picking your favourite colours for each section, even the special ‘swoosh’ tick, and adding your initial to the back of them? Well it was pure heaven for the sneaker savvy amongst us. And if you thought it couldn’t get any better than that, Adidas have taken it all one step further.
This summer, you could be designing your very own pair of trainers via…Instagram! The new Adidas ZX Flux Photo Print App will launch in August and will enable users to apply any photographic image to a brand spanking new pair of trainers.
We’re slightly overwhelmed. The possibilities are endless! Multiple purchases may be necessary. Good lord Addidas you’ve done good.