How many times have you looked at a photo of someone who claims they are not wearing make up and thought how many filters did it take to look that flawless in your #nomakeup look? Blogging and social media came along originally to try and show what ‘real life’ and ‘real people’ looked like, a backlash against airbrushed models in magazines but now with all the tools available we are seeing more fake images than ever.
It can be so intimating and depressing just scrolling through Instagram and that’s not what we want from our social channels, we want to laugh, be inspired and escape from reality for a moment when we look at photos not feel inadequate or a bit overweight or focus on negative thoughts.
Dove are launching the No Digital Distortion Mark. It will be included in all static imagery showcasing women, across print, outdoor, in-store, digital and social and will represent that the image is not distorted. This is an Initiative to further commit to differentiating real and true imagery, we are so pleased their are companies like Dove who are supporting and celebrating what real women look like.
“Through the work of the Dove Self-Esteem project, we teach children to question what they see in the media and not to take everything at face value,” said Dr. Phillippa Diedrichs, Body Image Expert. “However, the responsibility shouldn’t solely be on the viewer. Brands can do more to showcase reality and take this unnecessary pressure away. By doing so, we can have a positive impact on the lives of young girls.”
This Mark is a continuation of the Real Beauty Pledge to only portray what is real and true for women and beauty, to never digitally distort her appearance, and to help the next generation develop a positive relationship with beauty. It was a public re-commitment to never present the unachievable, manipulated, flawless images of “perfect” beauty, which the use of distorting retouching tools can promote.
“For decades, Dove has stood for real beauty and no digital distortion. The Mark is a representation of the brand’s continued commitment to all women and real beauty everywhere,” says Dove Global Vice President, Sophie Galvani. “This year, we want to go one step further and give women a tool to help them understand what is real and what isn’t. The Mark will take help women identify reality and relieve some of the pressure to look a certain way.
We are hoping more brands join us in this movement, as this commitment needs to be widespread.”
To learn more about the Dove Self-Esteem Project visit dove.com/selfesteem.