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Beauty And The Dirt

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Archive News, Fashion

FASHION SPOTLIGHT: UNIQLO AND LEMAIRE

July 7, 2015

By Madeline Nave

Screen Shot 2015-07-07 at 12.32.45 PM

Uniqlo reveals the first look of the highly anticipated collection with Lemaire. The collection offers everyday essentials made of carefully selected materials that relay timeless elegance. Lemaire presents collections designed for everyday living, with comfortable pieces that bring confidence to every occasion. This is LifeWear elevated with style that fully respects the individual.

Lemaire is a french brand headed by Christophe Lemaire and Sarah-Linh Tran. Attentive details influenced by the Parisian streets define the collection of every day wear. The product is set to launch in early October 2015.  Women can look forward to 30 pieces while men are set for 25 pieces.

The hashtag for the new collection is #UNIQLOANDLEMAIRE
The hashtag for the new collection is #UNIQLOANDLEMAIRE

Uniqlo is not trend-driven which Lemaire highly appreciates. Both brands are daily, democratic and contemporary. The genuine partnership and common philosophy provides quality pieces at the perfect price. While Lemaire admits they are not a luxury brand, they try to do qualitative garments that will last. The collection is made for everyone, making it easy to coordinate  items. Uniqlo, Japan’s leading speciality retailer, believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

Uniqlo and Lemaire knit
Uniqlo and Lemaire knit

 

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