by Annie Vischer
Needless to say, when any new collection drops we’re amongst the first clogging up the website with look book views. And H&M’s new AW14 trends line was no exception. Full of Stella McCartney-esque nudes, rich khakis and a plethora of textures, this collection might just be our favourite one for a good long while.
The new campaign shot by Bailey Lachlan and starring the ethereal Natasha Poly, Liu Wen and Liya Kebede, shows the girls strutting their beautiful stuff city-side, swathed in the new range. It looks expensive yet effortless, glamorous yet carefree. Just how we’d like to look all the gosh darned time!
If there’s a one-stop shop for key AW14 transition pieces, it seems to be H&M. The prices are angelic, the looks must-have.
Take a look at the campaign video below.
H&M AW14.