Make up, quite simply, is not made to be serious. Yes, it can quite solemnly disguise all manner of sins, but fundamentally it’s created (colour cosmetics at least) to be frivolous, and when better to revel in this playfulness than the summer season.
Tom Pecheux, creative make up director at Estee Lauder, knows this all too well. Why else would he have created the new Pure Color Cello Shots collection? For it is unashamedly perky.
A line of bright, vibrant colour shades that apply in the most watery, gel-like of textures, the Pure Color Cheek Rush imparts a succulent cellophane gloss of juicy-fruit colour onto cheeks, whilst the Pure Color Sheer Rush Lipshine and Gloss wash over lips in tones so summer-bright and fluid that you could well have emerged from beneath crystalline Mediterranean waters with balmy makeup still intact.
And that’s exactly how the Cello Shots should be worn, fresh and bright against the glow of freshly sun-touched skin. A translucent, aquatic hit of liquid gel colour.
Estee Lauder Pure Color Cello Shots Collection from £18, available at Estee Lauder counters nationwide and online at www.esteelauder.co.uk