How do you recognise your favourite cricket team at a glance? By their uniform, of course! Every sporting team uses colour and logos on their standardised uniform to make them stand out from their competitor. How about the air hostesses moving through the airport? You know which airline they work for by the uniforms they’re wearing.
Corporate workwear helps your organisation to promote its brand. Your employees will look smart and professional. Corporate workwear also cultivates a sense of pride when employees know they’re appearance is polished. If you’re looking to change your corporate uniforms Sydney based companies can assist you.
They’re not the only area whose organisations are using corporate workwear to promote their brand. Organisations, worldwide, are using corporate gear to get their brand into the public’s eye. Read on to find out how you can use corporate workwear to improve your company’s public profile and upgrade your employees’ professionalism.
Getting Your Brand Seen
Does your business deal with the public every day? Could your sales benefit from brand promotion and instant recognition from the public? One easy and smart way of promoting your brand is fitting your employees out in corporate uniforms. But how can your corporate workwear stand out in the crowd?
Embroidering Logos in Strategic Places
How many times has a plumber arrived at your doorstep and you could identify them from the logo sewn onto their pocket? Your company’s logo is the first thing people will see if it’s prominently placed on your employee’s uniform. At a glance, the public will know immediately who your company is.
You can get clever with deciding where to put your logo. Most companies will have it embroidered onto the pockets of the uniform. But you can do it near the cuffs of shirts, the collar and if there’s no pocket, directly onto the shirt.
Style and Colours
Let’s look at the example of air hostesses again – their uniform style is chic, smart and unique to each airline. Their colours set them apart from each other. Innovative bands of colour running down the side of the skirt or pants helps to differentiate them. The ladies will add a scarf while the men’s waistcoat will complete the look.
When you walk into a bank, what’s one of the first things you notice? Bank employees smartly dressed in corporate uniforms. Once again, their style and colours will promote the bank’s brand while maintaining an air of professionalism.
Beanies and Peak Caps
Using head gear is an excellent way of promoting your organisation’s brand and creating uniformity at the same time. Formal corporate workwear is perfect for employees based in the office but what about those employees who need to be out on the road?
Your sales team could be decked out in a uniform consisting of a polo shirt and smart pants or skirt. Instantly, they’ll be recognised and even if they’re not, they’ll look professional. Branded beanies and peak caps can complement their uniforms while continuing to promote your organisation.
Hospitals, supermarkets and restaurants are other businesses which use uniforms to standardise the look of their staff. But another opportunity for promoting your brand is using logos on the protective covers being used by hospital cleaners, supermarket workers and waitrons.
Corporate workwear companies can advise you on the colour and style of your staff’s protective covers such as aprons and reflective bibs. This way you’ll keep the look recognisable even if the uniform is partially covered by the apron or bib.
Other Benefits of Corporate Workwear
Besides promoting your company, corporate workwear has many other benefits. They could include:
- Employee Loyalty: Wearing a uniform instills pride in many employees. It makes them feel part of the organisation and respected. A greater sense of commitment and loyalty to the company is often the spinoff of your staff wearing a corporate uniform.
- Instant recognition: Shoppers are more comfortable approaching a shop assistant for help when they recognise the uniform. A uniform puts a person’s mind at ease when technicians arrive at their home to do repairs.
- Saves time and money: Make your employees life easier by saving them money on buying clothes for the office. And save them time in the morning by not having to decide what to wear! Your employees will love you for this!
- Unsuitable office clothes: Save yourself the embarrassment of sending an employee home for wearing inappropriate clothes to the office. Most employees are savvy enough to know what to wear to the office. But the receptionist with the plunging neckline may simply have woken up on the wrong side of the bed! This kind of mistake can be avoided with employees wearing corporate workwear.
Corporate workwear is an excellent way to advertise your business. It creates a lasting impression of smart, professional staff. And your employees will be proud to work for your organisation. By choosing the right design and finishes for your uniforms, you’ll be promoting your brand smartly.