Comedian James Corden has become the star of a new spoof advert for charity Sightsavers, as shot by internationally renowned photographer Rankin. ‘The Feel Bad Four/ James Corden’ launched today and shows Corden highlighting the how-tos and how-not-to’s of charity advertising.
The tongue-in-cheek advert hopes to raise awareness via the comedy medium ahead of World Sight Day, on Thursday 11th October.
Rankin said, “Charity campaigns are saturated with negative images so this film is about making people connect with something, being honest and human. For the project I suggested that we went for something positive instead and James was the perfect man for the job. I love James, we wrote the script with him in mind. He is a great actor, friendly and funny.”
Susan Adams, director of UK funding and marketing at Sightsavers, said: “Sightsavers wanted to create something that was completely different to anything we’ve done before. But at the same time we wanted to highlight the shocking facts about avoidable blindness and the work that Sightsavers is doing to stop this.
“To have both Rankin and James Corden support us with this project is incredible. We hope that the public enjoy the film, but more importantly, help stop people from going blind by sharing the video or making a donation.”
Today there are 39 million people in the world who are blind, yet 80 per cent of blindness is preventable or curable.
Help raise awareness by following Sightsavers on Twitter @Sightsavers using the hashtag #feelbad4 or Facebook www.facebook.com/sightsaversUK