By Hannah Powling
Jo Malone are really pulling it out of the bag this year – and we are so excited for this brand new scent to hit the shelves because you’re simply going to love it.
Jo Malone Basil and Neroli promises to be the brand’s biggest launch of the year. Why? It will be the first time that Jo Malone uses Basil again since her iconic Lime, Basil and Mandarin was born 20 years ago. That was the kind of scent we thought could never be improved on, but we were wrong. Adding Neroli to Basil feels like another classic has been added to the mix, and we are certain this will be a new favourite for a long time.
Sticking close to her roots, the new fragrance depicts “London at its most fashionably young and fun” for a quintessentially sophisticated British vibe that we obviously fell for (not that we’re biased or anything).
The hart of the scent, neroli, infuses summer holidays with a white musk base that gives it an androgynous feel to this fragrance that will have just as much appeal to men as women. This is a seriously cool, clean and fresh scent.
The Jo Malone Basil and Neroli collection will be available from September 2016. Find Jo Malone online here.
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