By Jacqueline Decker
Active wear is no longer just for people looking to go for a run or off to spin class – the trend of active wear is making a dramatic change. Women are wearing leggings and trainers in their everyday life, including going shopping or travelling. Take a look around, you’ll be sure to spot someone wearing a pair of trainers or relaxing in a pair of leggings.
Even celebrities like Carrie Underwood, Beyonce and Kate Hudson have turned their creative ideas into active wear. Each celebrity has released their own line of active wear made by women, for women.
The trend of active wear brands does not stop once the newest pair of leggings have hit someone’s closet. The fitness craze has taken a turn to social media. With the use of hashtags it has been easier for consumers to share their own stories ranging from weight loss successes to their latest purchase.
Each company has developed a unique hashtag attracting attention while simultaneously empowering their consumers to express themselves.
CALIA by Carrie has evolved their hashtag #FANFRIDAY by featuring one fan each week on their own Twitter account. The photographs are very unique to the person that is posing. There are some women hiking while others are in complex yoga poses.
Even larger companies like Nike encourage women to show off their performance and style through the hashtag #nikewomen. Similar to CALIA by Carrie, Nike Women is constantly updating their own Twitter feed with consumers photos and new product releases.
Lululemon inserted hashtag #thesweatlife into their Instagram biography ultimately motivating their followers and consumers from the beginning to partake in their newest trend. Lululemon having an ongoing hashtag allows their customers to constantly be posting and updating their followers and the company on their latest activities.
The use of celebrity endorsements have come to a halt as many companies have turned to their own social media accounts as a more effective way to reach potential and current consumers.
This use of hashtags have allowed both consumers and companies to show off their own products and encourage women to not only be comfy but to be themselves.