By Hannah Powling
So here’s that moment where you should go make yourself a cup of afternoon tea, come back, get comfy and enjoy a little bit of male-bliss..
Diesel Fragrances has unveiled their new advertising film for the iconic Only The Brave fragrance, starring The Hunger Games star Liam Hemsworth.
This new chapter for Diesel explores the concept of courage and bravery; qualities we certainly all like in a man. It it set in a mysterious inner-city universe halfway between fantasy and reality, where our hero meets passion;boldness and strength. In the journey he shares with us, he “lives bravely’…as Only The Brave can. Liam portrays the modern man, and just basically looking very hunky in their video campaign.
Need I say no more. Watch the making of the film here…
Or just get right into it and catch the full Diesel edit here…
“Diesel’s new Only The Brave campaign is part of the ongoing saga that started when this iconic fragrance was launched. With Liam Hemsworth, this new chapter is taken into a new dimension. Using epic movie-style narration, the campaign invites viewers to dive into their innermost depths and find the strength to ‘live bravely’.” Nathalie Duràn, International General Manager Designer Brands Fragrances.
“The film is an ode to bravery, based not only on the idea of courage, but also on the qualities of self-confidence, conviction, inner strength and determination. It symbolises the value of never giving up and facing obstacles to achieve one’s goal: the very spirit of Only The Brave.”
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Diesel’s new Only The Brave campaign will be featuring on TV and in print starting from today.
..Not bad for a Thursday afternoon huh!
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#LiveBravely #DieselFragrances
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