By Hannah Powling
We were pretty damn excited when BATD got the invite to attend the launch of British girl-band Little Mix‘s new fragrance last week – with a private performance and exclusive interview to unravel all the inside news about what inspired them to create their brand new perfume, ‘Gold Magic’.
The launch was held at the swanky Drury Club, and as we arrived and anticipated the evening ahead, as well as being presented with gorgeous cocktails and amazing canapes, the excitement built up.. and then the girls came out for their interview, glammed-up from head to toe and lit up the room.
The Little Mix girls let us in on their excitement of their first ever fragrance, and the challenges they faced in capturing each of the foursomes’ individual preferences and what they wanted in the perfume – but in the end they successfully managed to get a slice of each band member in their secret potion. It is surprisingly understated – yet the undertones are complex; whilst capturing their individual personalities perfectly, unifying together their irresistible chemistry..
Gold Magic’s fragrance takes inspiration from the bands desire to create a scent that never stops surprising your senses. Bursting with a variety of layers; it opens with playful hints of fruit, and captivating powdery velvet heart, developing into more violet tones and aqueous watermelon. The base notes are musky and warm, giving a refreshing but sophisticated scent. Jessy described in the interview that Gold Magic is ‘a very fresh smell, and as it starts to wear off a bit you get a very sexy scent, from the musk’. The girls playfully went on to say that even men have given their stamp of approval – with Leigh-Anne explaining that her father had given Gold Magic the thumbs up.
When asked how they want people to feel when they wear their fragrance, it was replied, ‘Confident and glamorous!’.
The Little Mix girls made sure the perfume packaging was as elegant as possible, it is a gorgeous square bottle; mature and classic, very girly. Something you’d be proud to have sitting on your vanity.
‘Gold Magic’ is set to hit the shelves in the Nationwide on Wednesday 24th June, and comes in three lovely sizes;
100ml RRP £36.95
50ml RRP £26.95
30ml RRP £19.95
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