Arguably the most recognisable and popular luxury logos in fashion – Louis Vuitton will be now gracing your vanity table and stepping into a new market, releasing seven new fragrances… and they’ve just unveiled who will be the face for their big launch.
Fashion favourite Léa Seydoux will be fronting the debut collection, which is named Les Parfums Louis Vuitton. The highly anticipated range has been developing over the past 5 years by French perfumer Jacques Cavallier Belletrud and is made up of seven olfactory emotions: Rose Des Vents, Turbulences, Dans La Peau, Apogée, Contre Moi, Matiére Noire and Mille Feux.
The scents range from airy florals, to deep oud and leather – these intoxicating fragrances explore ‘a journey of emotions’. Driven by the idea that travelling is a ‘feeling that constantly nourishes body and soul, a new experience that can make your hear skip, leaving an everlasting memory’, Les Perfums Louis Vuitton is inspired by exotic destinations far and wide.
The fragrances will be available in different formats including Eau de Parfum with in-store refills, travel sprays with refills and mini sets to take on your very own journey. Take a look at the dreamy launch video here.
Michael Burke, chairman and chief executive of Louis Vuitton explained to the New York Times why the fragrance collection has spent years in development: “Over the last 20 years, we have extended our reach everywhere from shoes to accessories to jewellery and beyond… And fragrance — a fundamental aspect of dressing, and telling the world who you are every day — was our last major frontier. It is of no real surprise we decided to go into this in a big way.”
The Le Parfums Louis Vuitton collection will be available from September exclusively at select Louis Vuitton stores.
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