Grace Coddington for Marks and Spencer. That’s a phrase we never thought we’d hear. But then again Tracey Emin for Marks and Spencer doesn’t slip so easily off the tongue either. But they are indeed two of the new, rather impressive, roster of women fronting the quintessentially British brand for autumn/winter 2013.
Following seasons of not-so-healthy profits and criticism that the brand may well have lost touch with its loyal customers, Marks and Spencer are hitting back and upping their game. And who better to assist in showcasing a new season range that has already received critical fashion acclaim, than a cross section of Britain’s most inspiring, notable and impressive women?
There’s Helen Allen, Dame Helen Mirren, Tracey Emin, Katie Piper, Nicola Adams, Ellie Goulding, Monica Ali, Grace Coddington, Laura Mvula and Karen Elson all shot by the talented Annie Leibovitz for the Leading Ladies Campaign. For once this may be a real case of style and substance.
Marks and Spencer Leading Ladies Campaign launches along with the new season pieces 3rd September.