Estée Lauder has officially launched their newest makeup brand The Estée Edit, today! Exclusively at Selfridges.
It’s THE new brand on the block, with an entire range full of clever makeup essentials that’ll make any beauty obsessives swoon. Inspired by the beautiful guest editors Kendall Jenner and Irene Kim – who both know a thing or two about looking fabulous on camera – as Estée Lauder targets a whole new audience of makeup addicts with this newest launch.
Estée Lauder built a beauty empire practicing what she preached, and since the 40’s Estée Lauder has been a go-to brand for many women. So we can’t blame Lauder for also wanting to win over the younger ones; social media has an undeniable influence over beauty and that’s exactly the territory that Estée Lauder are now delving into. It comes as no surprise that the line is full of airbrushing powders, smile-enhancing lip glosses and dewy skin highlighters.
Here’s just a glimpse of what to expect from the Estée Edit range:
Kendall’s own Edit Eyeshadow Palette (£36) with her pick of the perfect shades to shape and highlight
A Flash Illuminator (£22) which is a high-impact highlighting cream that delivers hydrating skincare ingredients too, and available in 5 shades.
A high-tech Flash Photo Gloss (£15) that contains an iridescent blue pearl for ultimate pearly whites.
A Late Night Eraser Brightening Eye Balm with Pink Peony (£29) to sooth and refresh the eye area, infused with a micro-sized pearl for bright, awake eyes to keep you looking perky even after those all-nighters. Wink, wink.
A clever Pore Vanishing Stick (£21) which can be worn alone, under or over make-up and used for touch ups.
A luxe oil to Dissolve The Drama 2-in-1 Makeup Remover + Cleanser (£22) that lightly milks up when it comes in contact with water.
Skin Glowing Balm Makeup with Pink Peony (£26) which offers buildable coverage in 12 shades.
In comes the contouring products of course, the Hi Lo Stylo Contour + Highlight (£22) is available in light/medium and medium/deep.
A nude delight, the BARest Lipcolor (£17) which delivers neutral shades with a balm formula and natural shine finish, and comes in six shades to choose from.
A whole range of colourful Mattified Lipsticks (£17) in 12 shades.
Two clever Lip Flip Shade Transformers (£15) that can be used over lipstick to customise the intensity or colour of a shade. In two colours to either deepen or lighten to instantly triple the amount of lipstick colours you have at home.
Brows are taking centre stage among brands, and the More Than Brows Define + Line + Shade (£17) will help cover all bases to get you on the road to perfectly groomed brows and is available in five shades.
The Estée Edit is available to buy from Selfridges now.
Stay tuned for reviews and demo’s of products! We can’t wait to get our hands on them.
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