Target’s designer collaborations; Yes, they’re bloody brilliant (Matthew Williamson, Philip Lim, Jason Wu and Prabal Gurung to name a few) but far too much of a tease, as far as we’re concerned, for those of us who don’t live in the States. Or have access to fashionable family or friends who do.
And so it was with a huge squeal of excitement (from us) that Peter Pilotto revealed themselves (at the SS14 show) as the next designer brand to create a high street collection for the chain store, and that the range will be available to the UK, via the never-failing-us Net-a-Porter.com.
“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said one half of the design duo, Peter Pilotto.
“This is a pivotal moment for our brand,” added co-creative director Christopher De Vos. “Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone.”
Take a peek at what you can expect from the upcoming collaboration set to catapult the design duo Stateside.
“We think Target is an amazing brand and have long admired their exceptionally produced designer collaborations,” said Net-A-Porter fashion director Holli Rogers. “We have believed in Peter Pilotto for years, and being able to offer our global customer base accessibly priced pieces from such a talented design duo is such a phenomenal opportunity.”
The Peter Pilotto x Target Collection to launch 9th February 2014.