Rita Ora and Superga make quite the pair. The shoe company released their Spring/Summer 2013 campaign featuring the singing starlet who replaced Alexa Chung in promoting the brand.
Ora’s “street-luxe signature style” and success inspired the contract, according to a spokesperson. No matter the reasoning behind the signing we love the feel of the musical artist hanging out in her natural environment. Can’t we all look that good playing the piano in a pair of sneaks?!
