By Hannah Powling
Stella McCartney has a large dose of attitude with its third fragrance launch, Pop.
The free-spirited launch comes at the perfect time of year and features the coolest faces around, including Madonna’s daughter Lourdes, musician Grimes, model Kenya Kinski-Jones and actress Amanda Stenberg. We can see Stella targeting a slightly younger audience, we like to think of Pop as the flirty younger sister of the brand’s fragrance family.
Pop sets the scene of a laid back holiday vibe, celebrating friendship and independence, with playful packaging. The unique scent opens with initial notes of tomato and violet leaves, and green mandarin. Heart notes of powdery violet and vibrant floral tuberose contrasting with warm cedarwood and sandalwood for a sensual yet fresh spritz.
The fragrance is light and easy to wear, offering a mist of scent without being too overpowering.
POP by Stella McCartney range features an EDP (£54-£74), Shower Gel (£34) and Body Lotion (£34). Available to buy at StellaMcCartney.com
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