PFW marks the end of the fashion week saga and as always it did not disappoint! Here are our top highlights from the entire week... … [Read more...]
CHLOE CREATIVE DIRECTOR STEPS DOWN
By Hannah Fox Creative Director of French brand Chloé, Clare Waight Keller, is officially stepping down after six years. This announcement comes after weeks of speculation. Spokespeople at Chloé have “no comment” about Waight Keller stepping down, … [Read more...]
DREE HEMINGWAY FOR CHLOE
We are very excited to hear Coty have announced Dree Hemingway as the face of the new Chloé fragrance advertising campaign. She follows in the footsteps of Anja Rubik and Suvi Koponen who have worked with the Chloé fragrance before. Hemingway has … [Read more...]
PFW: WHO, WHAT AND WHERE
by Brooke Varney Paris Fashion Week has proven to be just as, if not more glamorous than London's, New York's, and Milan's. Star power was in full force, filling the front rows of every show to watch their favorite couture designers display their … [Read more...]
DESIGNER SPOTLIGHT: STELLA MCCARTNEY
by Emily Mongan With rock star parentage and a graduation runway show that featured Kate Moss and Naomi Campbell, Stella McCartney's rise to fashion fame was anything but ordinary. McCartney was born in London in 1971 to former Beatle Paul … [Read more...]
FREJA BEHA ERICHSEN FOR ZADIG & VOLTAIRE
by Valirie Morgan Zadig & Voltaire have collaborated with Danish model Freja Beha Erichsen to launch a new capsule collection of clothing for spring/summer 2014. From T-shirts to denim and leather jackets to handbags, the collection draws … [Read more...]
CHLOE RELEASE NEW SS14 CAMPAIGN
by Annie Vischer So far we've had Lady Gaga for Versace, Jamie Campbell-Bower for Burberry, Rihanna for Balmain and Cara Delevingne for Mulberry, but one suitably sophisticated fashion house chose to keep us guessing with its SS14 campaign. Chloe … [Read more...]
BATD FASHION ACCESSORIES GIFT GUIDE
by Annie Vischer There are few things I love more than a little accessories spree. If you're living in your winter coat from last year, feel like all your clothes are black and charcoal toned this season, or simply feel that your wardrobe … [Read more...]
CHLOE HITS THE COFFEE TABLE: CHLOE ATTITUDES
by Annie Vischer Chloé has recently joined the ranks of major fashion labels that are immortalizing themselves in hard backed literature with the Chloé: Attitudes book, which follows the fashion house’s history since being founded by Gaby … [Read more...]
Harrods’ Handbag Narratives
In this generation of competitive online shopping - generating foot-traffic into shops is harder than ever. Even London's famously iconic department store, Harrods, has come up with a marketing ploy to draw customers inside. But what a draw it is. … [Read more...]
Free Fragrance Engraving at Selfridges, London
If you're still hunting for that perfect, personal Mothers Day gift, then head down to Selfridges this week and let them do the hard work for you! Over in the beauty hall, Chloé (who are incidentally celebrating 60 years in fashion) and Sisley … [Read more...]
Selfridges Hosts Chloé Exhibition
Until last year, just a short hop-skip-and-jump away via Eurostar, at the galleries of Palais de Tokyo in Paris' 16th arrondissement Chloé.Attitudes, the very first exhibition dedicated to the French fashion house, Chloé, and its contribution to … [Read more...]
Model Suvi Kopenen Is The New Face Of Chloe Fragrance
Trends may come and go but we forever want to be a Chloé girl. Fresh-faced, free-spirited and unknowingly cool, which is exactly how you would describe the fashion house's newest face, Suvi Kopenen. The Finnish beauty, whose modelling career was … [Read more...]
L’Eau De Chloé iPhone App
Chloé invites you, from the 19th April, to discover the new Spring fragrance, L'eau de Chloé by way of its new iPhone app. Whilst unearthing the sun-drenched Spring fragrance, which boasts light citrus notes combined with fresh, feminine … [Read more...]
Keeping Up With Katie Puckrik
Katie Puckrik, our favourite perfume expert, popped into BATD HQ recently to discuss new fragrances from Floris, Caroline Herrera and Chloe. If you loved Katie’s review, read and watch more from her on her amazing website, … [Read more...]












