Theo James who plays ‘Four’ opposite Shailenne Woodley in the Divergent film trilogy has been announced as the new brand ambassador for BOSS! He will join the likes of Hollywood hunks, Gerard Butler and Ryan Reynolds who both have previously done campaigns with the brand.
Here is the first image from the campaign:
‘I’m honoured to be representing BOSS parfums as an ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and relicts my own tastes and attitudes towards a truly unique fragrance.’ says Theo James.
The new fragrance is set to give the ultimate luxury experience and be worn by the ‘BOSS Man’ whose strength and confidence will attract all those around him making him irresistible. James definitely fits the profile in our eyes.
Here is Theo in his film Divergent.