Azzi Glasser releases her first collection of limited-edition fragrances exclusively at Harvey Nichols. Out today.
Award-winning perfume designer Azzi Glasser has announced her first collection of fragrances with retailer Harvey Nichols, a selection of bespoke fragrances which will be on counter October 1st called The Perfumer’s Story. I had the pleasure of smelling all 11 and hearing the inspiration behind them with Azzi and I’m warning you it’s going to be hard to stop at buying just one, so be prepared to invest in something special for yourself.
Azzi specialises in creating unique fragrances and her clientele consists of the world’s top fashion designers, beauty brands, Hollywood actors, musicians and artists. Her level of creativity puts her in a different league from the rest; she brings such a personal and unusual quality to all of her formulations, and they’re are just sexy. Her long list of celebrity clients whom she has also created bespoke perfumes for include; Helena Bonham Carter, Jude Law, Kylie Minogue, Tom Hardy, Noomi Rapace, Orlando Bloom and Johnny Depp…to name a few!
Have a read of our interview with Azzi Glasser, where we got the low down of her life in fragrance, and her recent work with Bella Freud and Radley.
“The sense that you can not see or touch but purely and emotionally feel.” – Azzi Glasser
Her interest and passion for all things fragrant began in India where she discovered the power of layering scents, with an instant awareness of how powerful fragrances are to evoke emotions and awakening memories and feelings in someone.
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The Perfumer’s Story by Azzi
“In creating a scent there is an entire process, I give attention to every last detail from concept, formulation, design, packaging, marketing and PR to ensure that dilution does not affect this perfect source of energy.” – Azzi
Azzi will be launching 11 limited-edition men’s, women’s and unisex perfumes to Harvey Nicols, named The Perfumer’s Story. These particular perfumes are from her previously unreleased back catalogue, and this is the first time that Glasser will have made these scents available at retail.
Unisex Collection
F33289 – Sequoia Wood
“This fragrance happens to be my own Signature fragrance and I wanted to release it mainly due to the incredible comments and admiration I have had over the years from many people.” The composition is layered around the sensual and deep richness of red Sequoia Wood, which appears mainly in the heart of the fragrance. It is enhanced on the top by a slight flirtatious freshness of Neroli and Palmarosa with a kissable base of Cedar, Patchouli and White Musk oils.
Character & Style: Sensual/Creative/Edgy
F32993 – C
“This perfume creates a sense of confidence and spirited energy, which becomes an attractant to those around you. This is the effect of this particular molecular formulation.”
The fresh energetic rush on top of Poivre, and Neroli, has a magnetic heart of Blond precious woods. This is enhanced with a vibrating effect on the skin, by a rich accord of Vetivert, Cistus, Guaiac and White Musks.
Character & Style: Magnetic/Confident/Edgy
Azzi gave me those two to wear, which I was thrilled with, but I loved all 11 fragrances to be honest and the inspiration and story that goes with them all is so interesting, so go to the Full List of fragrances with their inspirations behind each perfume here…
Bespoke Atelier by Azzi
“Having spent time together, through her own extraordinary intuition and sensory skills, she made me a scent I love! She has made me a scent I feel like I’ve always had, it is me, I just never had it in a bottle before!” – Jude Law
Although it’s certain there will be at least one fragrance in the collection that you will absolutely fall for; if you wanted an exclusive and one-of-a-kind creation tailored just for you, Azzi is holding private appointments available to book through the new Harvey Nichols Concierge service at the Knightsbridge store.
These special appointments are only held for a limited period only and are strictly by appointment. Priced at £15,000, Azzi takes a unique appraoch to capture each client’s character and style within the fragrance. She uses handpicked and rare ingredients from around the world like a DNA print. The fragrance is then presented in a beautiful crystal bottle engraved with the name and formula number, encased in a luxury hand-made box. The consultations will take place within Azzi’s fragrance studio at her private residence.
Commenting on the exclusive Bespoke Atelier service, Azzi said: “I have always known there was a demand for fragrances to be more individual with a real spice of originality. I wanted to create the ultimate finishing touch that would be adored by others and totally loyal to the wearer evoking a signature style and memories for years to come.”
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