by Annie Vischer
If you’ve followed the progress of Erdem, the fashion house famed for its vibrant prints, feminine silhouettes and lighter than air fabrics as avidly as us, then you’ll be just as excited as us to hear that plans have been laid for it to open its first store in London.
Erdem’s first ever store will be located on South Audley Street in Mayfair. The designer himself said ‘I’m so thrilled to be opening my first store. London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step’.
What could be a more apt way to celebrate the brand’s 10th anniversary than two floors worth of its wears opening up for the first time in London’s designer-clad Mayfair?!