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Archive News, Fashion

Harvey Nichols The New Breed

March 4, 2013

Harvey Nichols’ latest tongue-in-cheek fashion campaign, shot by Miles Aldridge, features a whole host of unlikely models. Playing on the oh-so-last-season celebrity trend of pairing your small shih-tzu and teeny chihuahua with your accessories by carrying your petite pooch in your designer handbag, The New Breed campaign features models dressed in Spring Summer designer pieces whilst carrying a not-so-small pooch in their new season tote.

Reflecting a ‘new breed’ and generation of accessible designers and brands, we’re coveting the super sweet pitbulls and bulldogs just as much as the neon pink Equipment shirt and that Alice & Olivia yellow patterned bralet suit.

Harvey Nichols The New Breed
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Norman Parkinson’s Century of Style
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YSL On The Move

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