By Katrina Deisler
Founded in 1927, Erno Laszlo is a skincare brand best known in the States for pioneering the concept of “double cleansing.” Dr. Erno Laszlo, the company’s founder and namesake, encouraged his clients to switch from using cold cream to his two-step process of cleansing with soap and oil. While the brand has since developed and makes a plethora of other skincare products (including masks we love), double cleansing is still the cornerstone of the brand. The ‘Laszlo Glow’ is the skin we are all craving, and using oils on your face is the perfect way to nourish your skin from cleansing right through to moisturising.
The company just launched its Bespoke Cleansing Collection that will combine double cleansing with personalised aspects in four problem-solving duos to help you unveil your ideal complexion. The four collections are Detoxify, Hyrda-Therapy, Firmarine, and Sensitive. All four include both a cleansing oil and bar (sold separately), and users are directed to use twice daily, beginning with cleansing oil. Massage a generous amount of oil on dry skin, in small circular motions, then massage the wet treatment bar over skin and massage with fingertip to blend the two formulas. To create an even more customised routine, combine oils and bars from different collections to address specific skincare needs. You can try them out in smaller sets, which are also ideal for travel.
The Detoxify Collection includes Detoxifying Cleansing Oil and Sea Mud Deep Cleansing Bar that draw out impurities and reduces the look of visible pores. The products exfoliate, detoxify, and remove excess oil without over-drying. The Hydra-Therapy Collection is lightweight but moisture-rich. The Hydra-Therapy cleansing oil features botanicals like avocado, jojoba and grapeseed to nourish and protect skin, and the cleansing bar works to replenish and lock-in moisture. The Firmarine Collection refreshes skin and works to rejuvenate it. The Firmarine cleansing oil uses algae to remove impurities while it cleanses and the Firmarine face bar works to lift, smooth, and firm skin and promotes cell renewal. Finally, the Sensitive Collection softens, balances and the Sensitive cleansing oil is infused with anti-inflammatory properties and gently dissolves surface impurities like makeup. The Sensitive Cleansing bar is mild on sensitive skin and soothes with ingredients like honey and chamomile.
To complete your bespoke skincare routine, the company also has a selection of masks for a variety of skin types. The Soothe & Calm Hyrdogel mask is a great solution for sensitive skin, the Exfoliate & Detox Hydrogel mask minimizes pores, the Firm & Life Hydrogel mask is great for hydrating and the White Marble Sheet mask leaves skin instantly more radiant.
Travel size duos of each Bespoke Cleansing Collection are available for £24. Full-sized cleansing oils are priced at £50, bars at £30. Masks range from £60-£80. Erno Laszlo products can be found online, and at Harvey Nichols, Harrod’s, Sephora.com, and more.